As Hammersley states, “The task is to document the culture, the perspectives and practices, of the people in these settings. The central aim of ethnography is to provide rich, holistic insights into people’s views and actions, as well as the nature (that is, sights, sounds) of the location they inhabit, through the collection of detailed observations and interviews. This approach was later adopted by members of the Chicago School of Sociology (for example, Everett Hughes, Robert Park, Louis Wirth) and applied to a variety of urban settings in their studies of social life. Its roots can be traced back to anthropological studies of small, rural (and often remote) societies that were undertaken in the early 1900s, when researchers such as Bronislaw Malinowski and Alfred Radcliffe-Brown participated in these societies over long periods and documented their social arrangements and belief systems. It provides background for those who will encounter this methodology in their reading rather than instructions for carrying out such research.Įthnography is the study of social interactions, behaviours, and perceptions that occur within groups, teams, organisations, and communities. This article focuses on another important qualitative methodology: ethnography. The previous articles (there were 2 before this 1) in this series discussed several methodological approaches commonly used by qualitative researchers in the health professions.
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